TripAdvisor is the latest travel brand to partner with Foursquare, the company that began as a social check-in app for consumers but in recent years has evolved to focus on providing location intelligence data to businesses.
TripAdvisor is embedding Foursquare’s Pilgrim SDK (software development kit) into its mobile app to improve the location-based, real-time information and recommendations it can provide to travelers.
Foursquare’s data comes from a variety of sources including more than 13 billion check-ins since the app launched in 2009 and 50 million current active users of its Foursquare City Guide and Foursquare Swarm apps. The platform sees location data from over 375 million devices every year - more than 250 million of which are in the United States – through its apps and data from partners. The platform also has more than 105 million venues mapped around the world.
Along with basic information about locations and hours, the database includes user-provided content such as photos, menu information and tips.
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