Overcoming the many challenges to make blockchain work for airline distribution
According to Sabre, it is more logical to introduce blockchain in “less demanding” areas first such as in back-end processes including settlement and contract negotiations before moving it “up the chain” to booking transactions.
Blockchain has been named as “the priority technology for future exploration” by airport and airline technology chiefs.
The research from SITA as part of its IT Air Transport Insights reveals a number of use cases for blockchain - from identification and ticketing to managing loyalty programs.
Conspicuous by its absence in the research is anything about using blockchain for airline distribution, and that could be for a number of reasons. Some airlines including Lufthansa Group are experimenting with the technology but might be keeping progress under wraps.
Others such as Emirates, or more specifically CEO Sir Tim Clark, have come all out for blockchain driving everything airlines do moving forward and criticizing GDSs as being not fit for purpose.
At the recent Aviation Festival, however, Clark said his former comments may have been a “tad disingenuous” but reiterated his belief that there is a role for blockchain in distribution.
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