AccorHotels has led a €5 million round in Travelsify, a content analytics platform that uses artificial intelligence to help brands differentiate and monetize their products.
Founded in 2016, Travelsify has amassed a database of more than 400 million traveler and expert reviews, comments and blog posts related to hotels, restaurants and vacation rentals.
The system uses AI to analyze the content in those posts to help brands understand the attributes - what Travelsify calls DNA descriptors - that matter most to consumers.
In addition to using the capital to further develop its product DNA analytics platforms for hotels, restaurants and vacation rentals, Travelsify is also launching Travelsify Brand DNA AI analytics to help hospitality groups better manage the performance of their brands across their entire portfolio and to pinpoint brand advocates and brand detractors among their hotels.
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