Home > Destinations > France wooes Chinese tourists with cashless payments, KOLs and influencers

France wooes Chinese tourists with cashless payments, KOLs and influencers

09/26/2018| 2:11:29 PM|

Only 2% of visitors to France are from China; to change this, regional tourism boards are pulling out the stops, signing deals with Chinese mobile payment platforms and inviting influencers to visit.

Chinese accounted for only about 2% of the 40 million tourists visiting France and its suburbs in 2017.

Pecresse, president of Île-de-France for the Republicans party, vowed to introduce measures to woo Chinese tourists – most of them digital: a full roll-out of mobile payment solutions Alipay and WeChat Pay, to ensure a “100% cashless journey by the end of 2018”; pocket Wi-fi solutions; and a partnership with Chinese retail giant Alibaba (owner of the South China Morning Post), to create a Paris region portal on its online travel platform, Fliggy.

French-language magazine Capital described the initiative as “a full-on opération séduction” of the Chinese – and it’s one that has spread nationwide as France aims to woo five million Chinese tourists a year by 2020.

Read Original Article

TAGS: Chinese tourists | France
©2017 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!