Australia-based Flight Centre Travel Group, a travel agency group with more than 30 brands, has acquired Umapped, a Toronto-based company that provides travel documentation, communication and itinerary management software to the travel industry.
Terms of the deal have not been disclosed.
The Umapped platform consolidates bookings, curated content, communications and real-time location data into a single web and mobile interface.
“Our business transformation program has increased our focus on improving the user experience by removing pain points,” says Atle Skalleberg, chief digital officer of Flight Centre Travel Group. “This acquisition will deliver immediate improvements to several of our businesses, including interactive, media-rich enhanced itineraries that feature personalized offers and content, live updates, two-way messaging, real-time chat and much more.”
Flight Centre Travel Group has been using Umapped’s products in its GOGO wholesale business in the United States and now will deploy it in other businesses around the world in the next year.
For Umapped, the deal provides resources to accelerate adoption of its products and to develop new offerings to connect suppliers, travel advisors and customers.
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