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Travel consortium to promote European heritage rail trips in China

08/24/2018| 3:44:41 PM| 中文

All the trips are accessible using the Eurail pass, which allows travel between over 40,000 railway stations across 10,000 destinations in 28 European countries.

Travelport is part of a consortium selected by the European Travel Commission to deliver a marketing push to attract tens of thousands of Chinese tourists to Europe.

The winning consortium also includes Eurail Group and National Geographic working co-operation with the United Nations Educational, Scientific and Cultural Organisation (UNESCO).

The project will promote world heritage journeys by rail, with itineraries and experiences developed by UNESCO and National Geographic.

The journeys have been designed to reflect four themes: ancient, romantic, royal and underground Europe, with China a key source market.

All the trips are accessible using the Eurail pass, which allows travel between over 40,000 railway stations across 10,000 destinations in 28 European countries.

Travelport’s role is to utilise the company’s partnerships in mainland China to promote campaign content to more than six million people that fit the desired audience profile.

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TAGS: Chinese tourists | Europe | Travelport
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