KLOOK’s latest funding round beats the previous record for investment in a tours and activities agency, namely GetYourGuide’s USD 75m round in October 2017.
US and Europe expansion
KLOOK confirmed to TravelDaily Media that it will utilise its resources to add more US and Europe-based curated experiences and activities to the platform to fulfil the demand for more diverse and unique in-destination offerings.
“We will also be using the funding to innovate the technology in the travel industry and deepen our partnerships with merchants. KLOOK is committed to using innovative technologies to bridge the online and offline experiences in the tour and activities industry.”
KLOOK invests a lot in technology to continuously improve their mobile experience.
“Another area that has undergone a great amount of growth in the travel sector is real-time booking, as nowadays travellers are looking for a complete mobile experience, from discovering, booking, to travelling. 70% of travel bookings on KLOOK are done through the mobile web and app,” Gnock Fah continues.
When asked whether the company is prepping for an initial public offering, Gnock Fah’s response is vague: “We are always preparing and are ready for a potential listing. What we are prioritising at this moment is optimising user experiences and continuing with our robust growth.”
A public offering may not be in the horizon, but KLOOK has bigger plans of becoming a household brand in the tours and activities sector in the next two years.
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