Canada PEI tourism industry taking new steps to lure Chinese visitors
682,000 tourists from China visited Canada last year. The province of P.E.I. and tourism operators are implementing new strategies to take advantage of that growing market.
Prince Edward Island (PEI) businesses and the provincial government are developing new strategies to meet the demand of more Chinese visitors.
Target Tours, a touring company works on bus tours throughout the Maritimes, has recently partnered with local Chinese touring company, Go East Tours, to set up programs delivered exclusively in Mandarin.
According to their website, 682,000 tourists from China visited Canada last year. The department has launched an online toolkit to give local tourism markets the resources to meet the demand of the influx of Chinese tourists.
The new Mandarin tour program for Target Tours will be developed over the next three to five years according to John Dunphy, president of Target Tours, who said they're hoping to hire two Chinese guides for next year.
The province is also encouraging tourism operators to add Motion Pay, a popular payment system in Canada, which allows customers to make purchases with their mobile devices.
The system is fairly new to the region, but Kevin Mouflier, the CEO for Tourism Industry Association of PEI (TIAPEI), said the goal is to have hotels, cottages, and golf courses incorporate the new payment system at their businesses.
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