Home > Airlines > Visit Britain searches for a £6 million airline partner in China

Visit Britain searches for a £6 million airline partner in China

08/06/2018| 1:46:56 PM|

Visit Britain showed that the number of Chinese visitors coming to the UK jumped 29% in 2017 compared to 2016, reaching a record 337,000 visitors.

Visit Britain, which is in charge of promoting the UK as a tourist destination to overseas visitors, is to partner with a China-based airline in order to attract more Chinese tourists.

The public body, which is funded by the Department for Digital, Culture, Media & Sport, has published a £6 million contract to find a partner with “strong networks” across Chinese cities including Beijing and Shanghai.

The latest figures from Visit Britain showed that the number of Chinese visitors coming to the UK jumped 29% in 2017 compared to 2016, reaching a record 337,000 visitors.

They also spent 35% more than in the previous year, at £694 million.

The contract with the airline would last for two-and-a-half years and would involve the company promoting Britain to its Chinese customers.

Read Original Article

TAGS: UK | Chinese tourists | airlines
©2017 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!