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Visit Britain searches for a £6 million airline partner in China

08/06/2018| 1:46:56 PM|

Visit Britain showed that the number of Chinese visitors coming to the UK jumped 29% in 2017 compared to 2016, reaching a record 337,000 visitors.

Visit Britain, which is in charge of promoting the UK as a tourist destination to overseas visitors, is to partner with a China-based airline in order to attract more Chinese tourists.

The public body, which is funded by the Department for Digital, Culture, Media & Sport, has published a £6 million contract to find a partner with “strong networks” across Chinese cities including Beijing and Shanghai.

The latest figures from Visit Britain showed that the number of Chinese visitors coming to the UK jumped 29% in 2017 compared to 2016, reaching a record 337,000 visitors.

They also spent 35% more than in the previous year, at £694 million.

The contract with the airline would last for two-and-a-half years and would involve the company promoting Britain to its Chinese customers.

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TAGS: UK | Chinese tourists | airlines
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