Google on why consumers like to know more before they travel
Google says that building anticipation, boosting confidence around traveling to somewhere new and stretching budgets are the primary drivers for consumers wanting to know more before they go.
Google has been delving into what drives consumers to find out more on what they’re about to experience - be it a restaurant, at the airport or something once they reach a destination.
The search giant reveals there are three motives behind discovering more before embarking on plans.
Google, which derived the insight by analyzing search trends as well as speaking to consumers, says that building anticipation, boosting confidence around traveling to somewhere new and stretching budgets are the primary drivers for consumers wanting to know more before they go.
It compared searches from January to June 2015 with the same six months in 2017 to reveal a 55% growth in mobile searches for “menus”. Mobile searches for “wait times” have increased 120% between the first six months of 2015 and the same period in 2017, supporting the view that travelers like to research the finer details to help relieve stress.
A final motive to find out more in advance has to do with budgets, says Google. The company says mobile searches for “do you tip in…” have increased more than 70% in the past two years.
Google points to rising search queries such as, "What can you bring on an airplane," to demonstrate how consumers are looking for reassurance, while a rise in queries such as, "How to save money on flights," shows how consumers are looking to make the most of budgets.
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