Alibaba Group Holding said Monday it has teamed up with JR Kyushu to boost Chinese tourism in the region.
The Chinese e-commerce giant is hoping to expand use of its Alipay mobile payment system in Kyushu. It said it will publicize more information on tourist spots, including hot spring resorts, and local foods through its travel service platform called Fliggy.
JR Kyushu will reach out to Chinese tourists by designing attractive tourist routes and running special sightseeing trains, Alibaba said.
To encourage Chinese to spend more while visiting, JR Kyushu plans to push other firms in the region to introduce the popular payment system.
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