WeChat Pay, the e-wallet linked to China’s massively popular WeChat messenger has signed a three-year marketing partnership with the Changi Airport Group (CAG), it announced last week.
CAG envisions WeChat Pay to be rolled out at most of the brands at the airport, including its online store iShopChangi, by the end of the year, although it didn’t specify which brands exactly would be accepting the e-wallet app. Currently, there are more than 400 retail stores and 140 food and beverage outlets across the four Changi Airport terminals.
CAG will also provide WeChat Pay users exclusive discounts when shopping at Changi Airport and on iShopChangi.
According to CAG, Chinese travelers accounted for around one-third of Changi Airport’s total sales last year. In 2017, Chinese outbound tourists made up the biggest source of arrivals into Singapore, and they have also been rated the “biggest spenders” in the island nation.
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