WeChat Pay to keep overseas focus on outbound tourism
WeChat Pay says it will be difficult to develop local wallets for overseas customers.
Tencent’s WeChat Pay said it will not seek to offer more local payment wallets to overseas customers over the next three years and will remain focused on serving outbound Chinese tourists better in popular overseas destinations.
In addition to mainland China, WeChat Pay currently has local digital wallets in Hong Kong and Malaysia.
“In mainland China we have millions of users so we can make WeChat Pay into a successful payments tool. WeChat Pay’s functionality stems from its popularity in China,” said Grace Yin, director of WeChat Pay’s international operations. “We don’t have many WeChat users in overseas countries so we should accept that it will be hard to develop payment tools for them.”
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