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Meituan's study tours in Hongcun hit with travelers

07/09/2018| 9:54:59 AM|

Data from Meituan Travel showed that the consumption of related coupons for Hongcun has witnessed an increase of 120% since June this year.

In Hongcun, an ancient village listed as a 5A-rated tourism spot, the highest level in the country's tourism sector, Meituan is shaking hands with the local tourism authority to create some new modes of travel by reviving ancient traditions.

Children and their parents can "travel" back to the Ming Dynasty to be an ancient student sitting in a traditional house of Hongcun, chanting classics, writing calligraphy and making traditional food.

"While children and their parents have become one of the main pillars of tourists in the summer, their demands have become increasingly diversified," said an official responsible for domestic tourism business at Meituan Travel, a tourism arm of Meituan.

Data from Meituan Travel showed that the consumption of related coupons for Hongcun has witnessed an increase of 120% since June this year.

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TAGS: Meituan Travel | study tours
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