Ctrip, iClick Interactive to augment travel marketing technology solutions
Bringing data-driven insights to help international brands reach China’s travelers.
iClick Interactive Asia Group, a leading independent online marketing technology platform in China, today announced a strategic partnership with Ctrip.com to provide an enriched solution for international brands aiming to reach the rising number of outbound travellers from China.
The partnership will combine Ctrip’s loyal 300 million user membership base across web, mobile and app with iClick’s strong and accurate data analysis and marketing capabilities to create data-driven personalised marketing solutions that will reach outbound Chinese travellers. Through the partnership, iClick will be able to reach more tourist groups by leveraging the largest Chinese consumer database in the travel industry, enabling the creation of more detailed user profiles that will benefit both parties and bring value to travellers and businesses alike.
Outbound Chinese travellers are becoming an increasingly large target market due to the volume and relative affluence. In 2017, there were around 130 million outbound Chinese travellers1, and they were the top source of visitors to countries such as Thailand, Japan, Vietnam, Russia and South Africa. Chinese travellers also tend to have high average spending increasing their attractiveness.
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