Amazon tops list of alternative platforms for travel booking
Legacy airlines and booking engines face multiple challenges. OAG surveyed that Amazon platform has passed google and Facebook to become a traveler's preferred booking choice.
Air travel intelligence company OAG surveyed 2,164 travelers based in the United States to find out which nontraditional technologies and methods they would be comfortable using for bookings and payments.
The results are detailed in OAG’s report, The Future of Travel Booking and Payments.
When asked which specific social and consumer platforms they would consider using, Amazon is the clear preference, selected by 44% of respondents. The next most popular alternative is Facebook at just 14%.
Voice interfaces are also gaining consideration. One-quarter of respondents say they would be comfortable using a mobile assistant such as Siri or Google Assistant to book travel, and 18% indicate they would be willing to use a smart speaker such as Amazon Echo or Google Home.
“Convenience, speed and customer experience rule the travel ecosystem - and the booking and payment process is no exception,” says Mike Benjamin, chief technology officer of OAG.
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