Eurowings aims to be a digital companion as it invests in online channels
Sales on eurowings.com already amount to more than €1 billion and over the course of this year would increase to €1.5 billion per annum.
Eurowings is to create a new company to bring all of its digital activities “under one roof” and increase the range of travel services it offers.
The Lufthansa-owned carrier has revealed plans to form Eurowings Digital, which will focus on strengthening and growing the main eurowings.com website, as part of an investment worth tens of millions of euro.
Oliver Wagner, Eurowings’ chief commercial officer, adds:
“Our sales on eurowings.com already amount to more than €1 billion and over the course of this year should increase to €1.5 billion per annum. Eurowings Digital will further drive the rapid growth of the e-commerce business.”
“In the future, we will move away from the classic airline model and towards a digital platform. Eurowings Digital will be the driver of this development.”
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