YouWorld - the Southern California-based technology startup focused on helping brands and brick-and-mortar retailers connect with Chinese travelers - today announced the launch of YouWorld Content Distribution Toolkit (CDT), a customizable and trackable marketing solution that enables retailers to publish and distribute branded content via China's leading travel and lifestyle mobile apps.
Powered by the YouWorld Service Platform content management and data-tracking system, CDT distributes promotional offers automatically to a variety of Chinese audiences via a mobile template embedded into Chinese travel and lifestyle mobile apps such as WeChat, Dianping and MaFengWo. It also connects seamlessly with each brand's own marketing channels including website, advertising, WeChat Official Account and WeChat Mini Program, as well as customer touch points in stores.
"Despite Chinese travelers' widespread use of mobile devices for shopping, there is often a disconnect between their online experiences and offline interactions with retailers," said YouWorld Co-Founder and CEO Yuanbo Wang. "Our mission is to close that gap by creating a centralized platform for retailers to distribute branded content and track the results."
The YouWorld CDT is currently available only to brands and retailers in the U.S., but the company plans to expand its coverage to Europe later this year. Initially available in Chinese and English, it will support other languages and travelers from other countries in the near future.
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