Dubai partners with Tencent as destination seeks to boost China presence
With this new partnership in place and more collaborative initiatives to come, Dubai will certainly gain popularity as a destination of choice for Chinese travellers.
Tencent has signed a memorandum of understanding with Dubai’s Department of Tourism & Commerce Marketing to jointly enhance the emirate’s reputation as a sought-after destination.
Making use of Tencent’s expertise in Chinese consumer engagement and Dubai Tourism’s influence and network in Dubai, the partnership aims to foster the development of the tourism industry in the destination through elevating Dubai Tourism’s marketing outreach efforts to China consumers.
With more than 1.04 billion monthly active users as of quarter one of 2018, WeChat and Weixin offer an excellent integrated platform to raise brand awareness among Chinese travellers.
Tencent Social Ad Solutions will enable Dubai Tourism to optimize the return on media investments and reach out to the key target audience segments.
As Tencent’s offerings increasingly penetrate Dubai’s tourism sector, the program could also be enhanced with Tencent Cloud’s suite of smart travel solutions to provide value-added functions such as AI customer service, which can be further utilized to facilitate Chinese tourists’ travel experience in Dubai.
Through Dubai Tourism’s industry influence and network in Dubai, Tencent hopes to promote its offerings including WeChat and WeChat Pay as an option for convenient and secure mobile payment among Chinese tourists at local merchants.
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