Marriott unveils global mobile functionality for Chinese travelers
The PPP program was introduced in March 2015 as part of Fliggy's strategy to reshape the industry through internet-based innovation. Marriott is the pioneer in rolling out this experience on a global scale.
Marriott International announced its redesigned storefront on Fliggy, Alibaba's travel service platform, and the rollout of Post Post Pay (PPP) functionality across more than 1,000 Marriott hotels globally. Through the digital solutions, Marriott International elevates both the online and offline travel experience for Chinese consumers.
As part of Marriott's first phase of service enhancements, its new storefront on Fliggy (marriottcn.fliggy.com) will elevate the digital experience for Chinese consumers. Beginning in April 2018, the new storefront will feature approximately 6,000 hotels from across Marriott International's global inventory of 30 brands, presented in a Chinese traveler-friendly layout.
Through the storefront, Fliggy's innovative PPP functionality will be offered to qualified Fliggy users at more than 1,000 hotels globally, including more than 270 hotels in the Greater China region, where the service is already available, and in high-demand locations throughout the Asia Pacific region, such as Australia, Japan, the Maldives, Singapore, South Korea and Thailand.
To complement these enhancements, Marriott expects to certify over 1,000 hotels globally in its "Li Yu" program, designed to provide travelers from China a warm welcome and the comforts of home throughout the world.
Initiatives to be unveiled in the coming months include travel planning services in Mandarin, VIP member experiences and other exciting innovations as Marriott International continues to elevate the outbound travel experience for Chinese consumers.
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