California-based upsell technology provider Nor1 has acquired Stay Delightful, a tiny Denver-based startup that builds the software that enables hotel guests to have text-based chat with staff about their stays.
Nor1, which sells merchandising and pricing tools to hotels, will now be able to offer ancillary sales via chat. The company’s clients include Hilton, IHG, Radisson Hotel Group, Accor, and Wyndham, and has raised $29 million from investors including Concur Technologies, Goldman Sachs, and Accel Partners.
The terms of the acquisition were not disclosed. Stay Delightful had raised a tiny amount of seed capital. It had signed a handful of hotels, including Coconut Waikiki and Collective Retreats, to use its product. The brand will vanish.
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