Shopping trumps hotels for Chinese tourists
Survey found that Chinese tourists exhibit stronger purchasing power than non-Chinese tourists, at RM2,991 against RM1,908 per person on shopping alone.
The Outbound Chinese Tourism and Consumption Trends: 2017 Survey, jointly issued by Nielsen and Alipay, said skin care and beauty products are the most sought after by Chinese tourists, who also look for local specialties when shopping overseas.
It also found that over 90% of Chinese tourists might purchase more goods or services from overseas merchants if they were able to accept mobile payment.
While shopping was the most common expense for which Alipay was used overseas, Chinese tourists also utilised it to pay for sightseeing, accommodations, dining, transportation and recreation.
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