Booking Holdings’ aggressive plan on alternative stays and Airbnb
Alternative accommodation properties now stand at about 1.2 million homes and apartments aon Booking.com, an increase of 53% year-on-year.
Properties are now classified in two categories on Booking.com platform – traditional accommodation including hotels and resorts and alternative, which is for homes and apartments.
The plan is to “aggressively” expand the non-hotel element and the company says it is investing in tools to help suppliers bring and manage their properties online.
Booking Holdings CEO Glenn Fogel doesn’t seem too fazed by the prospect of Airbnb’s march on hotels especially in the boutique segment.
“We’ve been facing competition of all sorts for a long time. And some of our biggest competitors have very, very large supply of all different types of accommodations. I don’t see that one company come in and say they’re going to offer a certain number or a small number of select hotel-type properties as a big issue.”
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