Home > Online > Emirates Vacations partners Wayblazer to launch chatbot ads

Emirates Vacations partners Wayblazer to launch chatbot ads

02/28/2018| 4:53:45 PM| 中文

Emirates said use of the display ads drove an 87% lift in engagement compared to more traditional click-through ads.

Emirates Vacations has partnered with Wayblazer for the launch of a AI-powered chatbot that communicates with consumers through display ads.

Emirates says use of the medium drove an 87% lift in engagement compared to more traditional click-through ads.

Wayblazer’s recommendation engine lies behind the chatbot ad which asks consumers questions about their trip and makes recommendations.

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TAGS: Emirates Vacations | Wayblazer | chatbot | AI
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