ATPCO buys flight merchandising platform Routehappy
This is ATPCO’s first acquisition in its 53 years. It began working with Routehappy in April to unite pricing data and merchandising content.
ATPCO, the airline-owned company that collects and distributes fares and related data, acquired Routehappy, a six-year-old company that provides flight scores, cabin amenity data and other merchandising tools.
Terms of the deal, which is ATPCO’s first acquisition in its 53 years, were not disclosed.
Routehappy will be wholly owned by ATPCO but will operate separately, led by current chief executive officer Robert Albert.
The acquisition is the latest in a series of moves by ATPCO under Rolf Purzer, a long-time executive with the company who became CEO a year ago.
It began working with Routehappy in April to unite pricing data and merchandising content.
When NDC, IATA’s technical standard for airline retailing, was initially introduced, some pundits concluded that its dynamic pricing features would spell the end for ATPCO; instead, the company has taken a leadership role in the development of the concept, collaborating with SITA to build an NDC Exchange to lower the barriers to NDC adoption.
Through the collaboration that began last year, the companies already have integrated ATPCO’s Optional Services Industry Sub Codes into Routehappy’s content platform, Routehappy Hub.
Read original article