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Ryanair plans to be Amazon of travel, may be the greatest rival of OTAs giants

12/07/2017| 10:27:48 PM| 中文

Ryanair plans to become the Amazon of travel by learning from Amazon about building data-driven seamless experience and a digital platform with full range of offerings.

Ryanair recently celebrated the opening of its third IT and innovation hub, its new Travel Labs, in Madrid, Spain; with a staff of 50 and plans to staff up to 250 people who will work on digital programs in support of the airline’s plan to become the Amazon of travel.

The airline already has more than 200 people working on digital programs at Ryanair’s Labs in Dublin, and a second development team growing in Wroclaw, Poland.

This raises questions of what Ryanair, which has succeeded on a lean operating model, would do with so many staff working on IT systems and digital initiatives.

Ryanair has said it plans to become the Amazon of travel, but is this more than a mere metaphor?

Tnooz spoke to Ryanair chief marketing officer Kenny Jacobs, who shares candid insights on what the growth of these three labs means, and what we can expect as Ryanair continues its Always Getting Better initiatives.

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