Transformation into a travel destination draws investors to Zhuhai’s island
Real Madrid and Porsche sign deals with Hong Kong-listed developer for experience centres.
Chimelong Ocean Kingdom theme park, the sole attraction on Hengqin island in Zhuhai, attracted 8.5 million visitors in 2016, an increase of 13.2 per cent since it opened in 2014.
In September, the Real Madrid soccer club signed an agreement with Lai Fung Holdings to operate an indoor interactive soccer experience centre in Hengqin, its first investment on the mainland. The 1.2 hectare centre, expected to open in 2021, will be included in phase two of Lai Fung’s Novotown, a cultural and entertainment attraction under development.
Hengqin is being transformed into a tourism destination for mainlanders and overseas travellers. Zhuhai is among 11 cities in the “Greater Bay Area” identified by the Chinese government in March for further development, and international investors have been quick to turn their attention to Hengqin.
Also in September, Porsche too announced a partnership with Lai Fung to open an auto experience theme centre at Novotown.
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