Amazon wants more hotels using Alexa voice-powered services
Amazon claims at least two-thirds of the consumer market for voice-activated devices and wants to gain parallel market share dominance in enterprise use by pushing its Alexa service.
The company debuted an Amazon for Business initiative Thursday that formalizes, coordinates, and bolsters its effort to drive the use of Alexa in workplaces and service providers like hotels. Companies like Concur have integrated to enable workers to access itineraries by voice, Vogels said.
For hotels, the main news is that there will be more support for enabling voice services on their properties and back offices.
Since January, properties franchised or belonging to nearly all of the major U.S. flagship brands have tested the Echo Dots,including Marriott and Wynn Resorts.
With today’s announcement of an Alexa for Business division, Amazon appears eager to speed up the momentum of adoption of its software and hardware in hotels.
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