Ctrip, Western Australia sign strategic cooperation agreement
Ctrip has signed a strategic cooperation agreement with Tourism Western Australia, this marks the start of a partnership aimed at connecting Chinese travelers to the emerging Western Australia.
As the largest state in the world, Western Australia's historical and natural sites have been attracting visitors from all over the world. Chinese tourist numbers are seeing a 6.9% growth year on year and a three-year average growth rate of 11.2%. Ctrip's data confirmed that spending power is also on the rise. Chinese tourists spent 7.9% more than last year with a three-year average growth rate of 13.3%.
Tourism Western Australia attaches great importance to bilateral cooperation and is seeking to strengthen collaboration and dialogue with partners in the Greater China region. By maximizing investment, it is hoped that by 2020, Chinese visitors would reach the 100,000 mark. This would bring 500 million AUD for the state.
One support for such expansion rests with Ctrip's innovative marketing initiatives. From Live Broadcasting to Virtual Tour Managers (VTM) to VR Technology, such services provide more personalized and matured marketing options for Tourism Western Australia.
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