In its key findings for the first half of the year, short-haul destinations remain by far the most popular vacation choices, while exotic destinations are gaining ground.
Over the first half of the year, Travelzoo published 521 deals in 26 releases of its weekly travel deals for Hong Kong’s travel audience.
The top most-clicked destinations in the first half-year of 2017 were: Macau; Bangkok; Taipei; Seoul; Osaka; Tokyo; Okinawa; Singapore and Nagoya.
Statistics show that Japan, Thailand, and Taiwan continue to be the all-time favourites for Hong Kong residents. Japan was crowned the top destination by almost accounting for a quarter of the clicks and traffic in the first half of 2017.
In terms of clicks and conversion rates, Hong Kong travel enthusiasts were fans of Macau’s hotel packages that performed the best in the first six months of 2017.
Hong Kong travellers are getting more adventurous, too.
There have been deals to encourage Hong Kong residents to explore exotic destinations such as Cambodia, Vietnam, Nepal, Laos, Russia, Kazakhstan, Czech Republic (Prague), Tibet, Kenya and the South Americas. Collectively, they generated 35,907 clicks—nearly as many clicks as Singapore did (35,536)—which is a notable trend over the same period last year. The site registered less interest in Europe and North America.
Travelzoo Hong Kong has also recommended over 100 deals to Europe and North America over the six months. However, the collective performance across two continents was still short of the performance for single destination Thailand.
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