Sabre develops new platform for broader display of hospitality offerings
The platform's content will draw from Sabre GDS, non-GDS, non-traditional sources and alternative accommodations providers. It looks to provide an environment for true comparison shopping.
Sabre Corp. is developing a technology platform that will bring together hospitality content from multiple sources under the banner of Sabre Content Services for Lodging.
The company plans to begin a rollout in the first quarter of 2018, Traci Mercer, Sabre’s senior vice president of lodging, ground and sea, said.
The platform will, of course, draw from the Sabre GDS, but also from non-GDS sources, such as OTAs with a wide range of hospitality content and from non-traditional sources, such as a very small wholesaler in France.
The content will include “alternative accommodations,” such as private home rentals and vacation properties.
The platform also will draw from aggregators, re-distributors and agency-sourced hotel content.
Aggregating hospitality content is nothing new, but Mercer said the new platform will stand out in a very significant way: It will provide an environment for true comparison shopping.
Sabre said the goal is to provide buyers and consumers of GDS content with access to more options and a more consistent shopping experience to include the way content is displayed at the room and rate level.
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