‘Smart tourism’ helps itinerary of Chinese tourists
Millions of Chinese will go on holiday at home and abroad next week for the National Day and Mid-Autumn Festival, and technology is changing the way they book, plan and travel.
“Smart tourism” is based on advanced data analysis and artificial intelligence to offer users safer and easier trips.
Tourists can enjoy upgraded services from route planning to traffic monitoring, visitor information, shopping and aerial photography. Providers, including 12301 tourism platform, AutoNavi, Airbnb, Tuniu, Lonely Planet and startup Mark, have seen traffic and income surge.
“Smart tourism over new technologies like data analysis and AI will improve traveling experience, especially those tourists with customized, diversified and high-quality demands,” said Dong Zhenning, vice president of AutoNavi, the top map and navigation firm in China.
During the holiday from Sunday through October 8, domestic traffic will hit 710 million trips, which is expected to generate revenue of 590 billion yuan (US$88.6 billion), 12.2 percent up from last year, according to the China National Tourism Administration.
Chinese millennial travelers are fueling the growth of global tourism as they seek new experiences, especially “adventurous influencers, followers of fashion and the culturally curious,” according to a recent survey by Carat and Jing Travel.
AutoNavi also partnered with the government-authorized national smart tourism platform 12301 to offer AI-featured services for tourism sites and visitors.
The platform offers tourism site operators expected visitor volume and real-time monitoring services. For visitors, they can find regulators easily through the platform when they face unregulated services and unreasonable prices, said Yao Danqian, president of 12301, which connects more than 5,000 top sites and 1,200 regional tourism regulators.
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