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Trivago acquires travel social platform Tripl for personalization drive

09/27/2017| 11:16:18 AM| 中文

According to a statement Tripl has developed an AI platform. The Tripl algorithm makes recommendations based on a user’s social media activity and in-app data of like-minded users.

Trivago has acquired Tripl for an undisclosed sum.

According to a statement Hamburg-based Tripl has developed an artificial intelligence-based platform which “imitates the day a travel would recommend hotel experiences”.

The Tripl algorithm makes recommendations based on a user’s social media activity as well as in-app data of like-minded users.

This is an interesting move at a time when metasearch players are finding ways to evolve and personalization is one potential route.

The company announced its intention to list on the public financial markets almost a year ago.

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TAGS: Trivago | Tripl | Expedia | AI | social platform
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