Mobike enters Malaysia as bike sharing gains traction in Southeast Asia
Mobike, a major Chinese smart bike sharing brand, announced its entry into the Malaysian market on Wednesday, as more bike sharing players cast their sights on the region.
Mobike put "several hundred" of its smart dock-less bikes, which were all transported from China, into operation in Shah Alam of the Selangor state and will move into the capital city of Kuala Lumpur within year-end, it announced at the launch event.
The start-up accelerated Mobike's expansion steps recently, after authorities in China put a brake on the deployment of new smart bikes in a over-saturated market. It started its service in London in August and made bike sharing available at a university in Thailand.
With Mobike's launch in Malaysia, all three major players tried to take the first-mover advantage in Southeast Asia, including Obike, a Singapore-based Brand and Ofo from China, which just in July launched its service in Malacca, a tourist resort area.
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