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TIA partners with local WeChat service provider PayPlus

08/18/2017| 6:04:03 PM|

A new marketing partnership between Tourism Industry Aotearoa and PayPlus NZ will give New Zealand tourism operators direct access to the huge Chinese visitor market through WeChat.

WeChat is one of the most popular messaging and social media apps in China, with 938 million monthly active users – 94% of who use the mobile app daily – and 600 million payment transactions per day globally.

“We are delighted to announce PayPlus as our preferred WeChat service provider,” says TIA Chief Executive Chris Roberts.

China has grown rapidly to become New Zealand’s second largest tourism market in terms of both visitor arrivals and spend. In the year to June 2017, Chinese visitors spent USD 1.5 billion, with total arrivals of almost 400,000. The Government is forecasting it will become New Zealand’s largest tourism market by spend (surpassing Australia) over the next five years.

PayPlus’ Directors Sean Zhao and Simon Rouse say Chinese consumers have a big appetite for accessing information via mobile technology and having access to WeChat is key to delivering a visitor experience that matches their expectations.

And, as an exclusive offer to TIA members who sign up for WeChat Pay before 30 November 2017, PayPlus will waive the set-up fee and will not charge monthly fees for the duration of the relationship.

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TAGS: TIA | PayPlus
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