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Marriott CEO: Starwood buy helps make Alibaba deal happen

08/10/2017| 8:08:21 PM| 中文

According to Marriott CEO, the Allibaba deal probably wouldn't have happened had Marriott not acquired Starwood. When the Starwood transaction was announced, Alibaba was one of the companies that saw it.

Marriott CEO Arne Sorenson provided color on its partnership with Chinese e-commerce behemoth Alibaba during its Q2 earnings report, saying the deal probably wouldn't have happened had Marriott not acquired Starwood.

Marriott last year worked on a targeted marketing program with Alibaba in which it signed 600,000 Marriott loyalty members in eight weeks. Bringing more guests into Marriott's loyalty system not only lowers customer-acquisition costs but also provides additional customer data, which Marriott can use to enhance its marketing.

Marriott has opened a dozen hotels in China this year, and it has more than 170,000 rooms across 500 hotels open or under development there. The market represents 8% of Marriott's rooms and 17% of its room pipeline.

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TAGS: Marriott | Starwood | Alibaba
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