Ctrip partners with CTI to promote inbound tourism
Ctrip teamed up with Chinese language testing service provider CTI to promote inbound tourism for China.
Ctrip recently signed Strategic Partnership Agreement with Chinese Testing International (CTI), an independent legal entity that specializes in Chinese language testing services, to promote inbound tourism and Chinese language learning.
CTI offers Chinese language learning and testing related services to more than 100 million overseas Chinese language learners.
Different from ordinary China trips, the trips organized by Ctrip and CTI will include destinations with profound historical and cultural heritage, such as the Great Wall, the Forbidden City, the Ancient City of Pingyao, the Terracotta Warriors.
As the only online travel agency in China with services for foreigners, Ctrip now offers booking services to 25 million non-Chinese members in 11 languages and payment in 22 local currencies.
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