Volkswagen AG’s luxury brand Audi plans to buy a U.S. startup that rents out silver A4s, in a bid to boost digital revenue as the industry shifts away from outright car ownership.
Silvercar Inc., whose app allows users to book the compact sedans at 15 locations across the U.S., including upscale hotels in Brooklyn and South Beach, will help the German manufacturer expand its technology offerings in the country, according to a statement on Thursday. Audi will seek to grow the partnership beyond Silvercar’s core business.
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