Local Measure raises $3.4 million to go local in Asia Pacific
Social media management company Local Measure has raised AUD 4.5 million (USD 3.4 million) funding from private investors and private equity firms in Asia Pacific.
The Sydney-based company offers technology which uses location data to collate all the content posted online about a hotel in real-time and enables the hotel, especially frontline staff, to interact with existing guests and customers.
Local Measure recently signed a deal with AccorHotels to use its platform following a pilot of the system at its Asia Pacific properties.
The $3.4 million brings the company’s total funding raised to $11.25 million.
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