The (endless) debates over the future of airline distribution often fail to mention the wider context in which they take place. Growth in air travel.
And this isn’t just a few percentage points here or there, depending on the region.
This growth ratchet expected over the next 20 years is nothing short of extraordinary, in both the volume of passenger numbers and the size of individual markets.
The abacus-crunchers at IATA have recently updated their 20-year air passenger forecast numbers, with some astonishing figures for the industry (not just airlines) to get their heads around.
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