The answer to that question in the headline about Uber is, at least in the case of the US, generally a “yes”.
A study by research house ReportLinker found that brand awareness amongst millennials was extremely high, with 96% of respondents mentioning Uber when asked about what product they used for ride-hailing.
Some 70% said they will hail an Uber to “go out”, the most popular form of usage for the service.
There are lots of reasons for its popularity, in both domestic and travel use cases, as nearly a quarter of people in that age group do not own a car or have a license in order to rent one when at a destination.
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