Travel and lifestyle online community WAYN (Where Are You Now) has signed a strategic partnership with Kayak to offer a comprehensive flight search service for its eight million members. (3/27/2007)
The travel search aggregator will provide the technology for the new flight search service on the WAYN website, enabling users to change their travel search parameters and see the updated results instantly. As one of the first travel sites to use AJAX technology, WAYN users will benefit from hundreds of flight options to search from with all available price and itinerary combinations, as well as results displayed according to relevancy.
According to WAYN, providing a flight search service to its members is a logical step in a key strategic move to combine social networking with travel services. The move will also support WAYN’s aim to increase travel services and overall value on their site by integrating the project alongside other new trip-planning services currently under development.
Jerome Touze, co-founder, said, “We want to entice our users to add their trips, and all other relevant content that will be useful in a travel context such as travel photos, reviews and ratings, blogs, travel journals, videos and so on. But as part of this customer experience, we also want to provide them with the relevant tools to plan their actual trips. Flight search will be one of the steps that will help us achieve this goal.”
The new flight search function will initially be launched as a beta service and will see a number of releases over time as WAYN collects user feedback and improves the functionalities.