Simply put, the convergence of mobile apps and tourism just makes sense on so many levels, and the statistics continue to back this up.
In a 2015 report, KPCB noted that on average, adults in the US spend 2.8 hours each day on a smartphone browsing the web or using apps.
Furthermore, going into 2016, eMarketer stated that 51.8% of travelers who book trips via digital means will be doing so using a mobile device.
When people are on the go, they turn to the convenience of their cell phone rather than using a desktop or laptop – with comScore reporting mobile overtook desktop in 2015.
Therefore, it’s little to no surprise that over the past five years a growing number of hotel chains and independent hotels have jumped onto the mobile app bandwagon. Perhaps most significantly, there has been a major spike in the implementation of hotel brand and loyalty apps.
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