A combination of time-poor consumers and the launch of short-form formats could be behind a gradual decrease in length of the humble hotel video.
Analysis of almost 50,000 online clips produced by hotels and resorts since 2007 found that the average length is now in the region of 100 seconds in 2016.
This is a substantial drop from the high of around 140 seconds in 2013 and is almost back to levels in 2006 when the tracking study was started by Ryan Solutions.
There was a steady increase in hotel video length between 2006 and 2013 but generally a marked decline ever since.
The drop between 2015 and this year is already 22%.
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