It is probably no surprise that TripAdvisor commands such a large portion of online hotel reviews – butBooking.com is chasing its tale.
At least this is the case of hotels identified in the “luxury” segment, where the Priceline Group-owned accommodation site has a 25.4% share of all reviews on the web compared to 25.8% on TripAdvisor.
This finding came from a major piece of analysis by online reputation management companyReviewPro, which examined 2.7 million reviews across web for luxury properties during 2015, evaluating a total of 2,700 hotels from 159 global brands.
Some 175 online travel agencies and review sites (plus Facebook) were included in the analysis.
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