Myobis, a German software specialist for the tourism and events sector, was snapped up this week by tours and activities reservation platform Trekksoft.
Terms of the acquisition were not disclosed.
The deal comes six months after the company bought Acteavo, an Ireland-based online booking tool for destination activities, again for an undisclosed fee.
Myobis will continue to run as a standalone business, with the team remaining and no immediate changes expected for its existing customers.
The acquisition is being touted as an opportunity for Trekksoft to tackle the large and complex market in Germany, with tours and activities operators given access to a wider range of IT services.
Trekksoft CEO Jon Fauver says:
“With an annual booking volume of Euro 8.5 billion, Germany is one of the critical markets for success in the European tour and activity landscape and a major focus for TrekkSoft in the near future.
“Following a careful review of the booking solutions currently serving the German market, the quality of the Myobis feature set, combined with the industry experience and innovation of the founders, Myobis became the obvious choice for a close collaboration.”
Myobis has two major products – Myobis Business and Myobis Events – with both seen as a chance for “experience providers” to have a better handle on managing events as well as online sales, promotion code marketing and voucher handling.
Trekksoft raised $1.1 million in January 2015 from Redalpine Capital, an innovation fund from Schwyzer Kantonalbank, and a group of independent investors including Armin Meier (ex-CEO of Kuoni), Walter Güntensperger (CEO of Active Travel and former CEO of Hotelplan Switzerland).
This brought its total funding to date up to $2.8 million.
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