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Winning over the elusive tag of running a successful B2C brand in China
08/12/2015
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6:22:26 PM
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Travel e-commerce category is a highly competitive one in China. If there is any organization that can get closer to running a successful business in China, it looks like a brand from Priceline group.
Weekend travel startup Viviyoo raises US$1.6 million in Pre-A financing
08/05/2015
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4:35:52 PM
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Online travel startup Viviyoo has received funding of RMB10 million in a Pre-A financing round, from lead investor Charles Xue and other investors.
Planning and promoting apps – a different ball game in China
06/25/2015
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6:27:08 PM
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There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
eLong appoints new CEO following Ctrip acquisition
07/08/2015
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10:21:34 PM
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eLong announced the appointment of Mr. Hao Jiang as its Chief Executive Officer, effective July 8 while former CEO Mr. Guangfu Cui will continue as a consultant.
Air China sets its sight on top level personalization
05/29/2015
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6:30:36 PM
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Chinese carriers generally lag behind their counterparts in the U. S. when it comes to personalization. But things are evolving, says Air China’s Fajin Hu.
Alibaba forms local lifestyle platform JV with Ant Financial
06/23/2015
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10:08:56 AM
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Both parties will invest RMB3 billion in the Koubei platform that will leverage Alibaba’s gourmet platform and Ant Financial’s offline operations and management.
Baidu invests in two public transport Wi-Fi operators
06/09/2015
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7:08:17 AM
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Baidu, Alibaba and Tencent are eager for a slice of the Wi-Fi market as a POE, a source of users and customer behavior data and rich app showplace.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015
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9:24:08 AM
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OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
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