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Search results for “mobile advertising”
Online reputation, mobile experience and direct bookings remains focuses
07/31/2018
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9:34:22 PM
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U.S hospitality businesses focused on online reputation management, choosing the right marketing tools to cover global travelers. 87% of those surveyed said that having a mobile enabled website/app is important.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
WayBlazer closes shop, cites lack of funds and time
07/27/2018
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4:55:03 PM
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WayBlazer was launched in 2014, founded by Travelocity founder and Kayak founding chairman Terry Jones and Manoj Saxena, former general manager of IBM Watson.
Ad Tech Firm Urban Airship Raises $25 Million
06/25/2018
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11:47:50 AM
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Urban Airship, which helped Google Pay offer ticketing and boarding pass via mobile devices, raised more than $100 million in its nine-year history.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018
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9:05:31 AM
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Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
Best Western taps IBM Watson to offer personalized travel planning tips
07/05/2018
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5:01:45 PM
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Artificial intelligence and big data may help traditional hotel and travel brands stand out against growing competition from digital disruptors like Airbnb.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018
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2:03:44 PM
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It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
YouWorld launches turnkey mobile marketing solution to reach China's travelers
05/22/2018
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2:28:20 PM
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YouWorld Content Distribution Toolkit (CDT) provides seamless integration with top travel Apps and retailer marketing channels.
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