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Search results for “messaging”
Expedia settles false advertising class action with hotels
04/14/2021
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6:18:37 PM
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Some advertising messages were “not literally false” but potentially misleading.
5 ways your hotel can benefit from a Customer Data Platform
05/21/2021
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2:42:55 PM
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The main aim of CDP is to create a 360-degree customer profile.
Hotel recovery: why content parity is the next rate parity
05/12/2021
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4:53:52 PM
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The next step to take in early 2021 is to address content parity through the use of a fully integrated distribution system.
Addressing consumers across a new customer journey
03/29/2021
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2:20:26 PM
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After an unprecedented year that disrupted every category of business, brands are leaning in to reimagine the way they engage at every point in a consumer’s journey.
An exclusive look at Marriott’s terms for recruiting short-term rental hosts
04/30/2021
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9:31:53 PM
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If there’s no growth in the traditional hotel space, where do you go? You shift to another market that shows there is potential growth.”
NYC launches historic $30M ad push to get tourists back to Big Apple
04/22/2021
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4:27:04 PM
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New York City is launching a $30 million tourism advertising campaign.
Guest loyalty in the hospitality industry
03/26/2021
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7:10:29 PM
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Nirvana would be hotels getting to the same stage based on guest data made possible by a joined-up, aggregated profile, like the air industry.
How can hoteliers win the booking war with Airbnb?
04/19/2021
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10:32:10 AM
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Airbnb may have won the 2020 occupancy battle, but hoteliers can beat Airbnb at its own game and ultimately win the booking war.
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