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Search results for “influencer marketing”
Plateno’s experiences from its international expansion
04/07/2017
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6:57:16 PM
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Chinese hotel chain Plateno may gradually demonstrate its own strengths in the future development as an international brand and differentiate itself from other brands under the umbrella of Jin Jiang International Hotels Group.
What has Ctrip acquired in three years?
04/15/2017
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5:03:54 PM
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Ctrip said that it may continue to acquire complementary businesses and assets in the future if presented with appropriate opportunities. It has just revealed details about its acquisitions in recent years.
Air traffic volume in China to rise to 840 million by 2026
03/06/2017
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10:17:02 AM
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China's domestic aviation numbers are forecast to double and reach 840 million by 2026, with growth averaging 6.8% per annum, projected international aircraft leasing company Avolon.
Marketers need to understand decision-making of travellers
02/09/2017
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4:39:25 PM
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While we spend a lot of time and resources thinking about what we want to say and how to say it smartly when doing marketing, we don’t always spend enough time understanding what our customers are trying to do.
It’s not just about big data, leverage small data, too
01/05/2017
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9:17:34 AM
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Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
How an Instagram campaign created 16,000 images for a travel brand
01/09/2017
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3:46:48 PM
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HelloWorld, an online travel agency that is part of the Stella Travel Services group in Australia, was apparently able to boast such a metric but decided it needed to capture the imagination of those playing in the world of Instagram.
Why Trivago’s IPO might be undervalued
12/20/2016
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8:26:01 PM
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Trivago’s “aided awareness data”, showed surprisingly high awareness of the Trivago brand in the U.S. (63%) and even higher in Europe (79%-92%), their home territory.
Ctrip takes a big step in pursuit of going global
11/27/2016
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9:50:20 AM
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Drifting away from intense competition in the domestic OTA market, Ctrip seems to have come a long way in a span of 18 months. The decision to acquire Skyscanner means Ctrip isn’t just a single market player anymore.
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